ABS-CBN have various slogans for their identity. The list of ABS-CBN slogans came from 1953–1972 and from 1986 onwards. Few of them from Banahaw Broadcasting Corporation from 1973-1986.
| Year | Slogan | Description |
|---|---|---|
| October 23, 1953 | From where it happens, we see it happen. | First marketing slogan used by ABS (DZAQ-TV 3) to promote its inaugural broadcasts. |
| 1960s | The Philippines' Premier Channel | Used for DZAQ-TV (ABS 3)'s own promotions |
| 1960s | The Viewing Is Fine On Channel 9 | Used for DZXL-TV (CBN 9)'s own promotions |
| February 1, 1967-September 22, 1972, July 16, 1986-1990 | The Philippines' Largest Network | The first slogan of ABS-CBN after the two networks' formal merger in Channels 3 and 9. |
| August 1966-1972 | ABS-CBN: First in COLOR Television | Slogan for DZAQ-TV (ABS-CBN)'s first color broadcasts. |
| November 14, 1969 | Channel 2 - The Family Channel | Used for DZAQ-TV (ABS-CBN 2)'s own promotions after its move. |
| November 14, 1969 | GO 4 | Used for DZXL-TV (ABS-CBN 4)'s own promotions after its move. |
| July 16–December 1986 | ABS-CBN. Watch Us...Do It Again! | The network's first slogan upon its reopening |
| December 1986–March 1, 1987 | Sharing A New Life With You | The network's second slogan after its reopening |
| Late 80's-Late 90's | Maligayang Pasko at Manigong Bagong Taon mula sa ABS-CBN! (A Merry Christmas and a Happy New Year from ABS-CBN!) | Christmas seasonal slogan |
| March 1, 1987-1992 | The Star Network: Ang Pagbabalik ng Bituin (The Return of the Star) | Slogan used for its 1987 to 1992 relaunch |
| 1988 | ABS-CBN: Celebrating 35 Years of the Philippine's Largest Network | Used for the 35th anniversary of the network. |
| 1988-1993 | ABS-CBN: Satellite Simulcast Nationwide | Used for the satellite expansion of ABS-CBN nationwide and to promote its nationwide programming simulcast, a first among the national television networks. |
| 1988-1990 | ABS-CBN: DOMSAT Simulcast Nationwide | Used to promote the DOMSAT satellite broadcasts that the network had all over the country. |
| 1989-2004 | In The Service Of The Filipino | Used as the Network's corporate slogan. This is the flagship slogan of the network. |
| 1992-present | In The Service Of The Filipino Worldwide | Popularized the network's reach in the Philippines and abroad from the 90's to present. Also refers to the network's international services and its the spin-off of the corporate slogan. |
| 1992 | "...through 50,000 watts of pure solid-state entertainment power!" | Used as part of program introductions during this period; Channel 2 had just switched then to a 50-kilowatt solid-state transmitter (then the first in the country) allowing it to expand its coverage throughout Mega Manila. |
| 1992-Late 2002 | All The Best Shows Come From The Brightest Network | Used by the network in promoting its entertainment shows to establish itself as the leading network and home to the top-rating shows and the biggest stars |
| 1993 | "Bringing 21st Century Television To The Filipino" | Used as part of the 40th Anniversary of Philippine Television. |
| 1993 | 40 Years: ABS-CBN and Philippine Television | Used as part of the 40th Anniversary of Philippine Television. |
| 1996 | 50 Years of Broadcasting Communications | Corporate 50th anniversary slogan of the network since 1946. |
| 1998 | Itaguyod Ang Piso. Tangkilikin Ang Gawang Pilipino. (Promote the peso. Patronize Filipino-made products.) | Used for the 1998 Philippine Centennial |
| Christmas 1998 | Paskong Puno-Puno ng Puso/Maligayang Pasko Po Sa Taong Sentenaryo (Have a Heart-Filled Christmas/A Merry Christmas This Centennial Year) | Slogan for 1998 Christmas Season, also celebrating the 1998 Philippine Centennial. |
| 1998 | 45 Years of Philippine Television | Used for the celebrations of the 45th Anniversary of Philippine Television and the 1998 Philippine Centennial |
| 2000 | Summer 2000 | Used during 2000 Summer Season. |
| 2000 | Sama-Sama Tayo Ngayong Pasko! | Used during 2000 Christmas Season. |
| 2001 | Sama-Summer Together | Used during 2001 Christmas Season. |
| 2002 | Saya Ng Summer Sa ABS-CBN (Summer is fun at ABS-CBN) | Used during 2002 Summer Season. |
| 2002 | Umulan, Umaraw, Magkasama Tayo (Rain or shine, we're together) | Used during 3rd Qtr of 2002. |
| 2002 | It Has Never Been This BIG | Used in 2002 to reformat the current logo in 2000. |
| 2002 | Sa ABS-CBN, Ikaw Ang No.1 (At ABS-CBN, you are No.1) | Tagline during 2002 to promote ABS-CBN for being the No.1 TV network for 15 consecutive years. |
| Christmas 2002 | Isang Pamilya, Isang Puso Ngayong Pasko (One Family, One Heart This Christmas) | Slogan for 2002 Christmas Season. |
| 2003 | ABS-CBN: 50 Years Of Philippine Television | When ABS-CBN celebrated its 50th Golden Anniversary it changed its general slogan to Kapamilya. Originally, Kapamilya was first introduced in 1999, "Kapamilya Namin, Kapamilya Ninyo, Kapamilya Ng Bawat Pilipino" (Our Family, Your Family, The Family Of Every Filipino). |
| 2003 | Fifty-iesta na! (Combination of "fifty" and "fiesta") | Used during Summer Season of 2003. |
| 2003 | Happy 50 TV! | Used when Kapamilya Stars greets ABS-CBN for its Golden Years. |
| 2003 | Iba-iba Man Ang Galaw, Sabay-Sabay Kung Humataw (Despite our different styles, we move together) | 2003 slogan for ABS-CBN's variety shows |
| 2003 | Seryoso Po kami... Sa Aming Comedy (We are serious... with our comedy) | 2003 slogan for comedy shows |
| 2003 | Ang Buhay Ay Masaya... Dahil laging May Drama (Life is joyful... because there's always drama) | 2003 slogan for drama shows |
| 2003 | Fabulous February | February 2003 slogan. |
| 2003 | March Attack | March 2003 slogan. |
| 2003 | April's Full | April 2003 slogan. |
| 2003 | May na may Dating! (May that has "oomph"!) | May 2003 slogan. |
| 2003 | June Ride of your Life | June 2003 slogan. |
| 2003 | July High | July 2003 slogan. |
| 2003 | 50 ways to Celebrate August | August 2003 slogan. |
| 2003 | September Fever | September 2003 slogan. |
| 2003 | October Best | October 2003 slogan. October is ABS-CBN's Anniversary Month. |
| 2003 | Nobyembre Dekalibre (November Caliber) | November 2003 slogan. |
| Christmas 2003 | DisyembRegalo (Combination of "Disyembre" [December] and "regalo" [gift]) | December 2003 slogan. |
| New Year 2004 | The Philippines' Largest Network Sa Bagong Taon (The Philippines' Largest Network at the New Year) | During New Year 2004 |
| 2004 | Sabay Tayo, Kapamilya (Let's go together, family member) | Launched in 2004. The original slogan of the network introduced in 1999. |
| 2004 | 100% Wagi (100% Winner) | Used when ABS-CBN launched their new shows.(Victim, Star Circle Quest, Star in a Million, Lukso ng Dugo, etc.) |
| 2004 | Sabay Tayo, Pilipinas (Let's go together, Philippines) | ABS-CBN Regional Network Group's slogan in 2004. |
| 2004 | Sabay Summer tayo, Kapamilya! (Let's go summer together, family member!) | During Summer of 2004. |
| 2004 | Sabay tayo, sa Agos ng Agosto (Let's go together, to August's current) | August 2004 slogan. |
| 2004 | Kapamilya, Ang Lakas mo Sa'min! (Our Family, you're important to us!) | The slogan for the 4th Qtr of 2004. |
| 2004 | Sabay Tayo sa Kapamilya Comedy... Natural! (Let's go together to family comedy... Naturally!) | 2004 slogan for comedy shows |
| Christmas 2004 | Maligayang Pasko, Kapamilya (Merry Christmas, our family) | Slogan for the 2004 Christmas Season. |
| 2005 | Iba Magmahal ang Kapamilya (Our family's love is one of a kind) | Used when ABS-CBN launched their 30 new shows. |
| 2005 | Iba ka-Summer ang Kapamilya (Our family's summer is one of a kind) | During 2005 Summer Season. |
| 2005 | Bawat Pinoy, Kapamilya (Every Filipino is a member of our family) | The slogan for the year 2005. |
| Christmas 2005 | Magpasaya ng Kapamilya (Let us bring joy to our family) | Slogan for the 2005 Christmas Season. |
| 2006 | Iba Magmahal ang Pinoy (Filipino love is one of a kind) | Released in 2006 during Valentine Season. |
| 2006 | Kapamilya, Summer Na, Sama ka! (Our family, it's summer time, c'mon join us!) | Released in 2006 Summer season. |
| 2006 | Angat ang Pinoy (Filipinos are great) | Released in 3rd Qtr of 2006. |
| Christmas 2006 | Angat ang Ligaya ng Pasko (The joy of Christmas is great) | Slogan for 2006 Christmas Station ID. |
| 2007 | 2007... Angat ang Pinoy (Filipinos are great) | 2007 Theme |
| 2007 | Sama-sama tayo sa Araw-araw na Siksik na siksik sa Sari-saring Programang Angat ang Pinoy! (Let's go together everyday that's loaded with many programs that Filipinos are great!) | Released in 1st Qtr of 2007. |
| 2007 | Feb-Ibig (A combination of "February" and "pag-ibig" [love]) | Slogan for 2007 Valentine Season. |
| 2007 | Galing at Tatag ang Taglay, Proudly Pinay ([She possesses] skill and strength, proudly Pinay) | ABS-CBN's slogan for Women's Month last March 2007. |
| 2007 | Araw Natin 'To!(This is Our Day!) | Slogan for 2007 Summer Season. |
| 2007 | May Da Best! | Slogan for May 2007 |
| 2007 | One Country, One Station, One Family | ABS-CBN's slogan for mid-2007. |
| 2007 | Panalo (Winner)! | This year's ABS-CBN Regional Network Group's slogan. |
| 2007 | I-bandila mo ang pagka-Pilipino (Assert your Filipino patriotism) | This year's ABS-CBN slogan during election. Note that "pagka-Pilipino" can either mean Filipino patriotism or Filipino heritage, but the former translation is used in the context of the Filipino elections. |
| 2007 | The Biggest July of the Year | July Slogan |
| 2007 | Dito tayo Happy!(We are Happy here!) | July Slogan |
| 2007 | Pinoy, Ang Inspirasyon ng Pangunahing Istasyon (Pinoy, The inspiration of the leading Station) | ABS-CBN's Angat Ang Pinoy in 2007 |
| 2007 | Agos2 (Month of August and 2 [Channel 2]) | August Slogan |
| 2007 | Septacular (Combination of "September" and "spectacular") | September Slogan |
| 2007 | One Country, One Station, One Fun | This Year's Comedy Slogan |
| 2007 | One Country, One Station, One Movie Experience | This Year's Movie Experience Slogan |
| 2007 | Patoktober (Combination of "Patok" [hit] and "October") | October Slogan |
| 2007 | Novemberrific (Combination of "November" and "terrific") | November slogan |
| Christmas 2007' | Mas-X-Mas (More Christmas-like) | December slogan |
| Christmas 2007 | Walang mag-iisa ngayong Pasko (No one will be alone this Christmas)... One Country, One Family, One Christmas | Slogan for 2007 Christmas Station ID. |
| 2008' | One World, One Network, One Family | ABS-CBN Slogan for 55 Years of Philippine Television |
| 2008' | Team Kapamilya Tayo | Used in 2008 for being a Certified Kapamilya |
| 2008 | One Gr8 Jan 28 in '08 | Used for the Grand launching of 3 new Primetime Bida Shows (Kung Fu Kids, Lobo, Palos) |
| 2008 | Dream Big, Kapamilya! | Used for the Grand launching of 2 new Endemol reality shows (Pinoy Big Brother: Teen Edition Plus, Pinoy Dream Academy: Season II) |
| Summer 2008 | One Team. One Summer. | Summer Slogan. |
| 2008 | Team Kapamilya. Walang Iwanan. (The Filipino family team will stick together.) | Public Service Slogan. |
| May 2008 | One Idol. One Mom. | Mother's Day Slogan. |
| 2008 | Walang Iwanan, sa Bayan ni Juan (We'll stick together in Juan's nation) | Independence Day Slogan. "Juan dela Cruz" is the Filipino symbol of identity similar to the US' Uncle Sam. |
| 2008 | Panalo Bawat Pilipino! (Every Filipino is a winner!) | ABS-CBN Game Show Slogan. |
| 2008 | Oh-8! Oh-8! (a play on August as the eighth month of the year 2008) | August 2008 slogan. |
| 2008 | Septemberific (Combination of "September" and "terrific") | September slogan. |
| 2008 | Beyond Television | ABS-CBN's 55th anniversary station ID slogan. |
| 2008 | OctÜber (Combination of "October" and "Über") | October slogan. |
| 2008 | New-Vember (Combination of "new" and "November") | November slogan. |
| Christmas 2008 | May Katuparan ang Hiling sa Kapamilyang Kapiling (There are granted wishes with a coping family) | Christmas Station ID |
| 2009 | 2009: Kaya Natin 'Yan! (We can do it!) | 2009 theme for New Year |
| 2009 | Kayang-Kaya natin, Kapamilya (We can do it, Family) | February 2009 |
| 2009 | Thank You so Much! | For making ABS-CBN, No.1 Nationwide. (Source: TNS) |
| 2009 | Galaw-Galaw Sa Tag-Araw! (Get Movin' This Summer!) | Summer Slogan 2009 |
| 2009 | Oh My August! | August 2009 |
| Christmas 2009 | Bro, Ikaw ang Star ng Pasko (Bro, You are the Star of Christmas) | Christmas 2009 slogan |
| 2010 | Bilib sa Pinoy (Believe in the Filipino) | 2010's main slogan. |
| 2010 | Bilib sa Kulturang Pinoy (Believe in the Filipino Culture) | Official Slogan of ABS-CBN Regional Network Group for 2010 |
| Rainy season 2010 | 60 Taon ng Pinoy Soap Opera (60th Year of Philippine Soap Opera) | In the celebration of the 60th Year of Pinoy Soap Opera, It also the rainy season slogan of ABS-CBN. |
| Summer 2010 | Summer ang Simula (Summer is the Beginning) | Summer slogan for 2010. |
| 2010 | Bida Kapamilya | For the Fourth Quarter Installment. Corporate campaign to thank network supporters and viewers |
| Christmas 2010 | Ngayong Pasko Magniningning Ang Pilipino (This Christmas, The Filipinos will Shine) | Christmas 2010 slogan |
| 2011 | Bida Best (Be the Best) | 2011's main slogan and for 2011's Kapamilya Shows |
| 2011 | FebEver (February Ever) | February 2011 slogan |
| 2011 | Kapamilya Gold | First line-up Primetime TV shows which will watch in afternoon block |
| Summer 2011 | Bida Best sa Tag-Araw (Be the Best in Summer) | Summer 2011 slogan |
| Rainy season 2011 | Da Best Kang Kasama Sa Tag-Ulan (You're The Best With The Rainy Season) | Rainy 2011 slogan [1][2][3] |
| Christmas 2011 | Da Best ang Pasko ng Pilipino (The Best Christmas of the Filipinos) | Christmas 2011 slogan [4] [5] [6] [7] |